Marina Chirkova
Marina Chirkova
Marina Chirkova
Alex fitness
Alex fitness
Graphic and print design
About company
About company
Alex Fitness Holding is a well-known fitness club chain in Russia, which includes both affordable Alex Fitness clubs and the premium fitness chain A-Fitness.
Alex Fitness Holding is a well-known fitness club chain in Russia, which includes both affordable Alex Fitness clubs and the premium fitness chain A-Fitness.
Problem
Problem
Fitness clubs faced intense competition and a decline in gym attendance following the pandemic. Customer loyalty to studios was low, and marketing efforts failed to attract the target audience.
Fitness clubs faced intense competition and a decline in gym attendance following the pandemic. Customer loyalty to studios was low, and marketing efforts failed to attract the target audience.
My contribution
My contribution
✅ Created over 50 outdoor advertising layouts for multiple cities across Russia.
✅ Designed more than 100 posters for club promotional campaigns.
✅ Developed over 100 creative visuals for advertising campaigns.
✅ Developed creative concepts for marketing campaigns in line with the brand guidelines and team vision.
✅ Managed club decoration design, collaborated with the interior designer, created photo mockups, coordinated layouts with management, and prepared files for print
✅ Provided remote support for in-club layout installation.
✅ Designed and laid out catalogs, brochures, flyers, leaflets, and other printed materials.
✅ Created presentation designs.
✅ Created over 50 outdoor advertising layouts for multiple cities across Russia.
✅ Designed more than 100 posters for club promotional campaigns.
✅ Developed over 100 creative visuals for advertising campaigns.
✅ Developed creative concepts for marketing campaigns in line with the brand guidelines and team vision.
✅ Managed club decoration design, collaborated with the interior designer, created photo mockups, coordinated layouts with management, and prepared files for print
✅ Provided remote support for in-club layout installation.
✅ Designed and laid out catalogs, brochures, flyers, leaflets, and other printed materials.
✅ Created presentation designs.
Results
Results
🔥 Outdoor advertising helped increase gym attendance by one-third
after the pandemic.
🔥 Digital advertising boosted social media reach and improved brand recognition across various platforms.
🔥 Increased user engagement through higher click-through rates on creatives.
🔥 Drove target actions from clients as a result of effective design solutions.
🔥 Outdoor advertising helped increase gym attendance by one-third
after the pandemic.
🔥 Digital advertising boosted social media reach and improved brand recognition across various platforms.
🔥 Increased user engagement through higher click-through rates on creatives.
🔥 Drove target actions from clients as a result of effective design solutions.
About company
Alex Fitness Holding is a well-known fitness club chain in Russia, which includes both affordable Alex Fitness clubs and the premium fitness chain A-Fitness.
Problem
Fitness clubs faced intense competition and a decline in gym attendance following the pandemic. Customer loyalty to studios was low, and marketing efforts failed to attract the target audience.